Coming to the United States with only his dreams and a desire to make a living for himself, he landed a job as a Fragrance Model. What caught people’s attention about him, besides the fragrances and his striking appearance, was his accent. Geir received a myriad of questions regarding Norway causing him to reminisce of his childhood and the crisp clean smell of the air he so fondly enjoyed on his adventures in nature. What transpired next in his life put Norway on the map.
Geir managed to take what he so frequently absorbed growing up and bottle it. Some may say capturing the wind is a fanciful endeavor, however to him it was the essence of who he was. Laila, Geir’s Mother, was his muse as he create a fragrance that would capture his childhood. His fragrance Laila became Norway’s pioneering toiletry. Following up the success of Laila, Geir created a self-titled men’s fragrance. Amazing how tapping into your inner-being gives way to parts of ourselves that we thought were insignificant on a grand scale, however those minute moments make such a positive impact on so many lives. This is when you know that you have followed the path you were created for.
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