For those who live in the midwest and upper east coast areas the thought of sunny skies, sandy beaches and refreshing blue water is like a mirage in the midst of inches of snow, three layers of clothing and snow boots. Inventor John West has made hitting the beach so much easier for water lovers with his portable jet-skis Bomboard. West talks about his passion for water sports and what inspired him to create Bomboard in a recent interview.
Having a successful 30 year career in high technology, John still longed to create something that would satisfy his passion for water sports and appeal to the younger generation. In his quest to bring his vision to fruition, his experience in technology and as an Officer in the Marines during the Vietnam War gave him the extra determination to keep moving forward. “…One of the things that define an entrepreneur is [what] I call ‘grit’. You gotta have that ‘stick-tuitiveness’ that says ‘I’m going to keep doing this until I get it right.’ I learned that in doing products in the technology industry that sometimes if you do something that’s a true innovation that it takes a lot of tries… There will be plenty of road blocks along the way and there will be a lot of naysayers…if you let that get you down you’ll never do anything,” explained West.
Bomboard is a luxury portable jet-ski that rivals the heavier. and less user-friendly ones. If you take it on vacation or to your local beach, Bomboard will be the envy and rave. What makes this product high-end is that you will not be able to buy it in any specialty store, such as Dicks Sporting Goods, as it will be directly sold to the customer. Body parts are manufactured in the United States while the motor parts will be outsourced abroad. West’s Bomboard couples high-quality with portability, resulting in a successful product. One of the craft’s claims to fame is that it is the first modular jet ski, allowing users to disassemble it and take it on the go without requiring a large vehicle or truck.
He looks to the future of Bomboard in competitive water sports and by creating customized luxury jet-skis to suit riding in white water, the ocean, the river, etc. West envisions people wearing statement gear proudly boasting “I’m a Bomboarder.” The possibilities are limitless and Bomboard is the wave of the future of jet-skis.
[Original article on AXS.com by Latrea Morrow]
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