Lecrae Extends His “Reach” from Music to Tech

Grammy award-winning artist, Lecrae, has branched out from music into tech as an investor! After announcing his partnership with Oust Labs, a full-service agency that converts ideas into enterprises, Lecrae has invested in MXD (Getmxd.com), innovative software that is a game-changer for indie artists, A&R executives, producers, podcasters, editors, film creators and more. “We’re in a time in history where technology is providing solutions for nearly every field. The entertainment world needs these solutions and I’m committed to making sure they are affordable and accessible,”shares Lecrae. 
Anyone can use MXD to create incredible professional high-quality mixes for songs, podcasts, or commercials. Just upload your tracks, choose your sound profile and for less than a hundred dollars, you can get a fully mixed professional audio delivered to your inbox in 48 hours or less.

Hear the MXD difference by clicking here

Lecrae is the CEO and co-founder of several business ventures including Atlanta based, Reach Records, an independent music label he founded in 2004 with a partner, Ben Washer. “Building a record label from the ground-up has given me a deeper appreciation for what it takes to put out your music independently,” explains Lecrae. “Although I’m now partnered with a major label, I started out as an indy artist and still run an independent label. I wish technology like MXD was available when I started out.”
MXD is founded by Jacob “Biz” Morris, a Grammy Award-winning engineer and audio mixer. “Before MXD my inbox was flooded with requests for services, but at rates, I couldn’t commit to,” explains Morris. He shared the number of direct messages and emails requesting audio engineering services with Lecrae who astonished introduced him to Oust founder Dan Duncan to help create a solution. Through the Oust Labs Accelerator and startup studio program, Morris went from ideation to execution within three months. Morris says Oust’s support has been instrumental in launching his brand. “Their team pushes the boundaries on creativity,” he said. “Oust’s branding is amazing and the team is phenomenal!”
Oust’s unique model and approach places a large emphasis on branding, creativity, and sought after “wildness.” In addition to the creative assets, they also connect founders to a community of advisors, mentors, and other entrepreneurs to encourage them along the way. Entrepreneurs present their ideas to the Oust Labs incubator and the full-service agency selects the most promising ideas and helps the startups design, market, launch and even source seed funding to kick off their businesses. Duncan shares that the program has helped two of their start-ups secure over $50K each in seed funding from their network of investors.
 
Get connect to Oust at http://www.weareoust.co
Get in the MXD here https://www.getmxd.com
Follow Lecrae on Instagram, Facebook, and Twitter @Lecrae
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Will Smith Selects Andy Mineo & Lecrae Track “Coming in Hot” for His First TikTok Video

After racking up 38.2 million followers on Instagram, Will Smith is the latest celebrity content creator to begin posting on TikTok. In his first post on Wednesday night, special effects wizard and video content creator, Caleb Natalie is seen scrolling through photos of Smith in his phone while Andy Mineo and Lecrae‘s “Coming In Hot,” plays in the background.Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.
The song, Smith selected to mark his TikTok entry“Coming In Hot” by Andy Mineo and Lecrae has reached over 12 million streams on Spotify since its release in July. The video released on September 13th has nearly 400,000 views! The Reach Records’ track for both artists has been featured extensively in multiple Stephen Curry, FOX, and ESPN sport campaigns, and commercials. If you visit TikTok, you’ll see it trending as well! Smith, a relative newcomer to the platform has already racked up over 720,000 fans on the site since his page was posted on October 2nd.
The “Coming In Hot” music video is directed byAntonio Santos and features Lecrae and Andy Mineodisguised as police officers speeding thru Los Angeles to rescue NBC’s “World of Dance” group Kinjaz.
Follow @Lecrae
Follow @AndyMineo